Well, This Is One Way of Telling Families to Lock Up Their Guns

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By Todd Wasserman2014-06-26 16:15:36 UTC

A gun safety advocacy group has scored a bull's eye with its latest ad.

Evolve is using humor to make its point — humor and dildos. The ad shows a mom leaving another mom's house after their kids' play date. As both kids run outside, one mom recoils in horror. Then, the viewer sees what she's seeing — the two are using sex toys as light sabers.

See also: 'I Printed a 3D Gun'

Cue the voiceover: "If they find it, they'll play with it. So always lock up your guns."

Evolve tried a similar approach for a gun safety ad in February, which imagined America's founding fathers arguing about the inclusion of of a "dumbass" warning in the Second Amendment.

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Topics: Advertising, Business, gun safety

Video: YouTube, Evolve