Ikea Built Something New: An Instagram Website

What's This?

A journalist makes a video of the Instagram logo using the new video feature at Facebook headquarters in Menlo Park, Calif., Thursday, June 20, 2013.

Image: Marcio Jose Sanchez/Associated Press

By Todd Wasserman2014-06-30 15:00:58 UTC

Ikea and its Russian ad agency have thought up a new use for Instagram.

The furniture retailer launched an Instagram account that functions like a website. As the video below explains, Ikea put its Ikea PS collection on the Instagram account ikea_ps_2014. The account showcases all the 34 items in the collection.

See also: Instagram Adds 10 New Features, So Anyone Can Be a Photo Geek

Click on a picture of any of them and you'll go to an Instagram account devoted to that piece of furniture.

The account makes use of Instagram's tagging features and grid structure in an unconventional way to simulate a website.

IKEA PS: Instagram Website from Instinct on Vimeo.

Though the response hasn't been huge so far — the account had around 8,600 followers at this writing — it could serve as a template for other marketers looking to expand Instagram's functionality.

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Topics: Business, IKEA, instagram, Marketing