Facebook's F8 Developer Conference Will Return Every Year

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Facebook's F8 Developer conference will be returning in 2015.

Image: Facebook

By Samantha Murphy Kelly2014-04-30 18:57:11 UTC

The return of Facebook's F8 Developers conference after a three-year hiatus is just the beginning: F8 will be back next year, and every year, Mark Zuckerberg announced at the conference keynote on Wednesday.

Next year's event will be held on March 25, 2015, at the Fort Mason Center in San Francisco, Zuckerberg said.

SEE ALSO: Facebook Improves App Permissions, Introduces Anonymous Logins

In addition to Zuckerberg's keynote — which included a few new product announcements and a shift in the company's developer philosophy — attendees participate in a full day of sessions focused on mobile ads, push notifications and mobile games.

Mobile was a main focus of Zuckerberg's presentation, and it's not surprising: just last week, he said during a Q1 earnings call that the social network has 1 billion monthly active users on mobile and emphasized mobile is a key focus to its long-term growth strategy. Mobile advertising now makes up 59% of Facebook's total ad revenue, up from 30% one year ago.

One of the main announcements made by Zuckerberg during the keynote was a feature called Anonymous Login, which allows users to decide what permissions they want to give to an app before signing-up and logging in. This will allow users to decide if a third-party app is something they want to use with with their Facebook profile — before handing over that information.

A new ad network called the Audience Network was also unveiled as part of an effort to make it easier for mobile developers to pick and better target ad formats for their apps. ad formats for their apps.

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Topics: Apps and Software, f8, F8 2014, Facebook, mark zuckerberg, Mobile, Tech