Facebook Rolls Out 'Business Manager' Tool for Marketers

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Image: Mashable Composite, Facebook

By Todd Wasserman2014-04-28 17:00:09 UTC

Facebook on Monday officially launched Business Manager, a tool that lets marketers and agencies manage multiple campaigns via one interface.

The tool, which Facebook has been rolling out over the last month, lets you assign roles to people working on various campaigns. Facebook also promises that Business Manager will let agencies and clients securely share campaign materials.

See also: Roger McNamee's 5 Tips for Facebook Marketing Success

Given that such abilities had only previously been available to Facebook's Preferred Marketing Developers, TechCrunch had suggested the move might be a power grab by Facebook. By offering the then-rumored Business Manager, the article posited, Facebook could cut out those Preferred Marketing Developers.

A Facebook rep said that's not the company's intent: "Business Manager will not compete with Preferred Marketing Developers," said the rep, adding that PMDs will have API access so they can build on top of it.

Facebook provided the following screen caps to illustrate how Business Manager works:

This interface features B. Holt and Partners, a fictional ad agency that has access to several accounts at once.

This shows how a client or agency can manage several facets of an account and control who gets access.

Topics: Advertising, Business, Facebook, Marketing