Snoozer Bowl Loses, But Twitter Wins

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Wide receiver Percy Harvin #11 of the Seattle Seahawks returns the second half kickoff for 87 yards during Super Bowl XLVIII at MetLife Stadium against the Denver Broncos on February 2, 2014 in East Rutherford, New Jersey. (Photo by Tom Pennington/Getty Images)

Image: Tom Pennington/Getty Images

By Stan Schroeder2014-02-03 13:29:50 UTC

Super Bowl XLVIII generated 24.9 million tweets during the live telecast, narrowly edging last year's record of 24.1 million tweets.

The biggest Super Bowl-related peak on Twitter, measured in tweets per minute (TPM), was Percy Harvin's 87-yard kickoff return for a touchdown in the third quarter, with 381,605 TPM. Also notable were Jermaine Kearse's 23-yard touchdown pass in the third quarter, Malcolm Smith's 69-yard interception in the second quarter and the half-time show featuring Bruno Mars and the Red Hot Chili Peppers.

See also: A Brief History of Super Bowl Halftime Shows

The most-mentioned players on Twitter during the game were Percy Harvin, Richard Sherman and Russell Wilson on the Seahawks' side, and Peyton Manning, Eric Decker and Wes Welker from the Broncos.

Twitter also highlights the fact that, of all the national ads during the game, approximately 58% featured a hashtag — up from 50% last year.

Check out more Super Bowl stats from Twitter here.

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Topics: Social Media, Sports, Super Bowl, Twitter