Shazam Premieres Its First Music Video: Chromeo's 'Come Alive'

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Dave 1 and P-Thugg of the musical group Chromeo perform at Club Nokia at LA Live Oct. 23 in Los Angeles.

Image: Jordan Strauss/Associated Press

By Brian Anthony Hernandez2014-01-29 17:01:27 UTC

Chromeo wants to "bring the funk straight to your phone." The electrofunk duo are debuting their "Come Alive" music video Wednesday on music-identification app Shazam.

Shazam users can play the song on the SoundCloud player, below, and then use Shazam to find the music video, as the app recognizes the audio, featuring Chromeo's Dave 1 and P-Thugg. The exclusive debut bypasses MTV, Vevo and YouTube, where music videos often premiere, although the "Come Alive" will eventually be available at those traditional locations, too.

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"New technology is an intrinsic part of our identity, as a band," Dave 1 told Mashable. "We gained notoriety through music blogs and now live on music-streaming platforms. Now who doesn't use Shazam every day? It's a honor for us to be the first act to premiere a music video using their service.”

Musicians are continuing to experiment with new ways to distribute their music — whether it be songs, music videos or albums.

In 2013, Jay Z gave away 1 million copies of his album to Samsung Galaxy owners through an app, influencing the Recording Industry Association of America to modernize its 55-year-old certification process to immediately include digital sales. Beyoncé dropped an album and videos for every song on that album, solely on iTunes without any advance promotional marketing. Mariah Carey premiered a new single on Facebook, and both Jay Z and Bruno Mars debuted music videos in Facebook posts.

"Shazam has one of the largest music audiences globally and as such is a natural place for artists to debut songs, videos or other content," Will Mills, Shazam's vice president of music and content, told Mashable. "There will be many more of these in the future, especially via our news feed in Shazam."

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Topics: chromeo, Entertainment, Music, music videos, shazam, Video