Microsoft Recruits Spock, Zombies and a Giant Robot to Pitch Xbox One

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By Seth Fiegerman2013-10-25 14:08:54 UTC

Microsoft is going all out to promote its new Xbox One gaming consoles.

The company kicked off a global ad campaign on Friday for the new gaming consoles with a commercial that includes cameos from actor Zachary Quinto as Mr. Spock, soccer player Steven Gerrard, a massive robot, a zombie and more. The ad, called Invitation, is intended to serve as a reminder that the Xbox One can be used for both gaming and entertainment.

See also: Machinima's Xbox One App Moves the Second Screen to Your TV

Microsoft introduced its first commercial for the Xbox One last month, which targeted NFL watchers. Both ads appear to be going after a broader consumer market than traditional gamers.

Image: YouTube, xbox

Topics: Advertising, Business, Gaming, Marketing, Microsoft, xbox one