Facebook Improves Tools for Measuring Brand Pages

What's This?

By Kurt Wagner2013-10-10 01:15:21 UTC

Facebook is making it easier for brand marketers to gather insight and engagement metrics surrounding their Facebook pages.

On Wednesday, the social network released a new version of Page Insights, a dashboard that allows page managers to monitor traffic and engagement. The tool's newest version breaks down engagement metrics into individual tabs, such as check-ins, likes and the number of people engaged. Managers can also compare these metrics to previous weeks or months to better understand how engagement on their brand page is changing.

See also: 20 Things Your Most Annoying Friends Do on Facebook

The updated Insights tool also lets managers view positive (i.e. likes, shares) and negative (i.e. blocks, reports) interactions side-by-side to determine which content is performing well with visitors. The hope is that these new features will enable managers to populate their pages with content that Facebook users most want to see, making the experience better for both parties.

Facebook created a video — which you can watch, here — explaining the new features, and how page managers can use them.

Image: Acid Pix

Topics: Brand pages, Business, Facebook, Marketing, page insights