Apple's Jony Ive Designs Special Edition Red Mac Pro

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By Adario Strange2013-10-26 16:17:12 UTC

Few of us have had the chance to test the speed and performance of Apple’s new Mac Pro, but the device is already winning praise for its bold design. Now, Apple’s design chief Jony Ive has revealed a special customized version of the Mac Pro that is set to go on auction next month.

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Customized in collaboration with industrial designer Marc Newson, Ive will present the one-of-a-kind red Mac Pro for the pair’s Sotheby’s auction on Nov. 23. The auction, which features several items customized by Ive, drew plenty of attention last month when it was revealed that Apple's senior vice-president of design helped devise a special Leica camera for the event.

Other items customized by Ive include a solid rose-gold pair of Apple EarPods (estimated to sell for between $20,000 to $25,000), an Arco Lamp, an Hermés saddle, a Dom Pérignon cooler and a specially modified Range Rover.

The customized Mac Pro is expected to sell for between $40,000 and $60,000, according to Sotheby’s website; that’s a steep premium over the standard version of the device, which is set to go on sale in December for $2,999.

Proceeds from the customized Mac Pro will go towards the Global Fund to fight AIDS, Tuberculosis and Malaria.

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