90% of Yelp Users Say Positive Reviews Affect Their Purchases

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By Denise Lu2013-09-02 15:30:51 UTC

Whether it's a restaurant, shopping mall, museum or even the hot dog stand down the street, you can find reviews for almost anything on Yelp. Yet there are still many small businesses that are not taking advantage of the online review site.

See also: 11 Things You Didn't Know About Yelp

In an infographic from Merchant Warehouse, created by Column Five, studies showed that 90% of Yelp users say that positive reviews affect their buying choices, and 93% of people who conduct research on review sites typically make purchases at the businesses for which they search.

With these whopping statistics, it's no surprise that small businesses are reeling in the benefits: There was an $8,000 average increase in annual revenue for businesses with Yelp accounts. Nevertheless, the majority of small businesses surprisingly still do not actively use review sites.

Image: Flickr, Tigerbeat.

Topics: Business, infographics, Marketing, review sites, Small Business, small businesses, Work & Play, yelp