Apple to Significantly Improve AppleCare

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Joe White for AppAdvice 2013-08-07 20:19:12 UTC

Apple is set to update its AppleCare services in the coming weeks, according to a new report from 9to5Mac .

First, the publication claims that as soon as Monday, Aug. 12, the Cupertino, Calif. company will make its online-based AppleCare chat service available 24 hours a day, seven days a week. While Aug. 12 is a "target date" that might be pushed back, Apple is nevertheless planning on launching the revamped service in the immediate future, the website explains.

9to5Mac continues:

The 24/7 chat support will likely be applicable for both Mac and iOS Device users. As Apples iPad and iPhone hardware competition increases from companies such as Samsung, Apple will need to utilize its unique customer support prowess as a differentiating factor in the marketplace. 24/7 chat support via an easy-to-understand medium could assist in this.

Furthermore, if 24/7 chat support is a success, Apple might add 24/7 phone support to AppleCare, too.

In addition to the above, Apple is also said to be putting the "finishing touches" on a redesigned AppleCare website, which will complement the company's forthcoming line of iDevices. "The interface has been retooled with large, easy-to-understand controls that are more in line with the colorful icons in iOS. The new design makes it simpler for users to drill-down and provide Apple with information about the issue," 9to5Mac explains.

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