Bruno Mars Site Shows Off Your Instagram Dance Videos

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By Brian Anthony Hernandez2013-07-23 19:50:16 UTC

Bruno Mars is treasuring your Instagram videos. The "Locked Out of Heaven" singer and his label, Atlantic Records, launched Treasure Dance, a website that collects Instagram videos tagged with #TreasureDance and inserts them into Bruno's "Treasure" music video.

The site, which chooses from a pool of the newest 100 fan-submitted Instagram videos, displays the crowdsourced experience on a vintage television set.

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Built by digital agency OKFocus (whose About Us section is epic), the site lets users skip any Instagram video with a click of a mouse. The experience is different with every visit.

Other musicians have leveraged Instagram too, whether it be for crowdsourced contests or music videos. For example, Bob Dylan, Rufus Wainwright, Ellie Goulding, Jason Mraz and Alicia Keys have all asked fans to submit Instagram photos for inclusion in their lyric videos.

Previously, Mars debuted his Unorthodox Jukebox album cover on Instagram. Here's the original music video for "Treasure," which has amassed 19.6 million views since June 14:

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Image: TreasureDance.com

Topics: Bruno Mars, Entertainment, instagram, instagram video, Music, Video