This Could Be the Smartest Coffee Mug in Your Kitchen


What's This?


Pauligmuki_001

Image: TBWAWorldwide



This smart coffee mug has a surprise with every cup.


To jazz up your morning routine, the mug comes equipped with an e-Ink display, which shows a new photo every time you fill it with a hot liquid. The image can then be uploaded to social media, be it an inspirational quote or a sweet picture. Users control the cup with an app, and the heat from the hot liquid powers the display.



The mug is a collaboration between Paulig, a small Finnish coffee roaster, and TBWA\Helsinki, the Finnish arm of the international advertising agency.


As with any newly smart appliance, the Muki must go through a series of beta testing before it hits the market. If you're interested in joining the beta test, you can apply at Paulig's website. Paulig says 2,500 have already applied for the privilege.


The mug is slated to hit stores in 2015 in Finland, with international collaborations pending.


PauligMuki_006




Image: TBWAWorldwide


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Topics: Business, Coffee, coffee mug, Marketing




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