How Much Is the Average Facebook User Worth?

What's This?

Image: Marcio Jose Sanchez/Associated Press

By Matt Petronzio2014-04-25 02:59:42 UTC

Facebook released its first quarter 2014 earnings report on Wednesday, beating Wall Street's estimates with posted revenues of $2.5 billion.

The average revenue per user (ARPU) around the world increased over the past year as well, according to the report. Worldwide ARPU (measured by payments and advertising) reached $2 in the first quarter — up from $1.35 in Q1 2013, but down from $2.14 in Q4 2013.

In the United States and Canada, the ARPU reached $5.85, up from $3.50 in Q1 2013.

See also: 10 Tips and Tricks for the Facebook iPhone App

The following chart, created by Statista, breaks down the evolution of the average revenue per Facebook user over the past year.

Have something to add to this story? Share it in the comments.

Topics: Advertising, Business, chart of the day, Facebook, Media, Social Media