Airbnb Just Might Solve All of Journalists' Sochi Problems

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Image: Fabrice Coffini

By Todd Wasserman2014-02-07 16:55:00 -0500

As of Friday afternoon, Airbnb listed 700 locations in Sochi, most of which were available. Meanwhile, many of the world's top sports journalists are whining about their subpar accommodations on Twitter.

What's a brand to do?

See also: Glee Over Sochi Problems Is a Problem of Its Own

For Airbnb, it's time for a little real-time marketing. Working with ad agency Pereira & O’Dell, it jumped on Twitter to connect journalists to some hot Sochi properties. Grantland's Katie Baker, for instance, complained of a broken doorknob, so the service directed her to a nearby locale that had fully functioning ones.

Yahoo Sports columnist Dan Wetzel, meanwhile, also had doorknob problems. Then Airbnb came to his rescue:

National Post sports columnist Bruce Arthur complained about a lack of hot water. Airbnb found him a new place.

Airbnb has a big stage for its message: Sochi Problems, the Twitter account cataloging such woes, now has 270,000 followers.

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Topics: AirBNB, Business, Marketing, Olympics, Sports, Twitter