Bud Light Helps One Lucky Dude Have the Wildest Night of His Life

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By Neha Prakash2014-01-31 18:33:39 UTC

Pro tip: When someone hands you a beer and asks if you're up for anything, say yes.

That's exactly what a random lucky dude named Ian did in Bud Light's Super Bowl ad that dropped on Thursday. His reward was an epic night filled with limousines, bachelorette parties, Don Cheadle, Minka Kelly, Arnold Schwarzenegger, Reggie Watts and One Republic.

And a llama.

The point of the almost 4-minute spot is to let consumers know that Bud Light is "the perfect beer for whatever happens."

The ad was a risky move on the part of the beer company, since it apparently had just one chance to film using hidden cameras that captured Ian's excitement and experience as it was unfolding.

Two condensed versions of the ad, a 30-second spot and a 60-second spot, will run during the Super Bowl broadcast on Sunday. But you'll have plenty of chances to re-watch: The company snatched up all the Google searches for "Super Bowl ad" this year, as well as several Google searches for several other advertisers.

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