Yahoo's Buying Binge Continues With Lexity Acquisition

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By Lauren Indvik2013-07-31 16:29:37 UTC

Yahoo has acquired app maker Lexity, both companies announced Wednesday. This is Yahoo's twentieth acquisition since Marissa Mayer became CEO of the company just over a year ago.

Lexity has built a range of apps for small businesses. One app, Lexity Live, lets users track traffic to their online storefronts in real time. Another app streamlines the process for listing products on Google Shopping.

SEE ALSO: Yahoo's First 10 Acquisitions Under Marissa Mayer

To date, most of Mayer's acquisitions have been about talent. Of the 20 startups Yahoo has acquired in the past year, most have been shut down, their teams reassigned to work on existing Yahoo products like Yahoo Mail and Flickr. Lexity, like Tumblr and Qwiki before it, is an exception. The company says it will continue to operate all of its apps, and that it will pour more resources "towards making them even better."

Neither Yahoo nor Lexity have disclosed the price of the acquisition. The company has raised $5.7 million to date from venture capital firms including 500 Startups, Spark Capital and True Ventures.

News that the two companies were in talks was first reported by AllThingsD earlier this week, though it was unknown that they were so advanced.

Image: Mario Tama/Getty Images

Topics: Business, lexity, marissa mayer, Small Business, Startups, Yahoo