Report: Amazon Wants In on YouTube's Short-Form Video

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By Lauren Indvik2013-10-11 18:44:20 UTC

In the video realm, Amazon is setting its sights beyond films and TV shows: It wants to add short-form video to its website as well, a new report says.

According to AdAge , Amazon is talking with the major networks that distribute on YouTube about licensing their videos on Amazon's product search pages.

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Amazon, which is expected to bring in $660 million in display ad revenue this year, is hoping to take a cut of the growing online video ad market as well. Ads would run on product search pages and Amazon would share ad revenue with the networks.

The report did not name the networks Amazon is talking to, but some of the biggest potential candidates are gaming video network Machinima, which claims to have the most-viewed entertainment channel on YouTube, as well as Maker Studios and Fullscreen.

Representatives from Amazon, Machinima, Maker Studios and Fullscreen could not immediately be reached for comment.

Many of those networks, which have built their businesses by aggregating YouTube talent (or starting their own shows) and finding sponsors for them, already distribute beyond YouTube. Machinima, for example, also distributes its video through its own iPhone, Android and Windows 7 apps, as well as through Roku, Boxee and Xbox 360 Live. Amazon would simply be another partner, one with enough eyeballs to be a potentially lucrative one.

Image: Spencer Platt/Getty Images

Topics: Advertising, amazon, Business, machinima, Maker Studios, Marketing, Media, Video, video advertising, youtube networks