Yahoo Reportedly About to Make Its Next Big Mobile Acquisition: Flurry

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Yahoo president and CEO Marissa Mayer speaks during a Yahoo presentation at the International Consumer Electronics Show in Las Vegas, NV on Jan. 7th, 2014.

Image: Mashable, Nina Frazier-Hansen

By Seth Fiegerman2014-07-21 19:24:43 UTC

Marissa Mayer may be close to making one of her biggest acquisitions yet at Yahoo.

Yahoo is close to buying Flurry, a mobile app analytics service, for "hundreds of millions" of dollars, according to a report in Re/code. Another report in TechCrunch put the figure above $300 million.

See also: Marissa Mayer's 2-Year Report Card at Yahoo: C-

Reps for Yahoo and Flurry did not immediately respond to our request for comment.

Flurry was founded in 2005 and works with developers and marketers to "optimize the mobile experience through better apps and more personalized ads." It has received more than $60 million in funding to date and works with more than 500,000 apps.

Since Mayer took over as CEO of Yahoo two years ago, the company has acquired 40 startups, many of which were acqui-hires to help Yahoo bolster its mobile products. Flurry's app data and business relationships could help as Yahoo plays catch up in the mobile and marketing spaces.

Yahoo stock was essentially flat on the day following the reports.

Topics: Yahoo