This Summer You Can Wear Your Instagrams as Sneakers

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Image: @Adidas on Instagram

By Todd Wasserman2014-05-16 16:34:00 UTC

If you've ever had the urge to wear your favorite photo as a pattern on your shoes, then your dream is about to come true.

Adidas is teasing an app for its ZX Flux sneakers that would let you take a photo with your mobile device and then have it printed on a pair of shoes, which you can purchase when the app goes live in August.

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"Brands have given customers the ability to customize and personalize their shoes for more than a decade, but this is absolutely game changing. Never has anyone been able to personalize a shoe to this level," says Matt Halfhill, founder and CEO of sneaker blog Nice Kicks . "The technology for this essentially makes adidas product the canvas for personalization and branding the way a blank T-shirt is for wearables. Endless possibilities with this technology."

Topics: adidas, Business, Marketing, sneakers