Secret Will Expand to New Countries, Android App to Come

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Image: Mashable, Will Fenstermaker

By Karissa Bell2014-04-29 01:35:53 UTC

Secret, the iOS app for anonymously sharing secrets, will soon be expanding.

The app, which is currently only available in the U.S., will be rolling out to users in the UK, Ireland, Australia and New Zealand.

See also: Ironically, Anonymous App Secret Is Hatching IRL Meetups

"Secret is coming soon to the UK, Ireland and Oz," the company tweeted Monday. A TechCrunch report later revealed that New Zealand would also be among the first countries to get the app outside the U.S.

Secret is targeting English-speaking markets first, but co-founder Chrys Bader-Wechseler said the company is developing ways to bring the app to non-English-speaking countries.

Secret also has an Android app on the horizon. Bader-Wechseler didn't reveal the exact timing of an Android release or international expansion, but Monday's report suggested that both will happen in the coming weeks.

Secret's app allows users to anonymously share secrets. Users can see if a secret is from an acquaintance, but the app doesn't reveal identifying information.

Secret gives its users a platform to anonymously share messages with other users. The app hides the identities of individual users, but does reveal the city from which a secret originates. It will also tell you if a secret comes from an acquaintance or a friend. (Friends are contacts saved in the address books of users' devices, while "friends of friends" are people with whom you share mutual contacts.)

Secret has been recently updated with other features, including location-based sharing that surfaces secrets from nearby users.

Less than a year out, the startup has already raised close to $10 million in funding, and is reportedly valued at around $50 million. Whisper, another secret-sharing app, has been similarly successful, recently raising $30 million in funding following a $200 million valuation.

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Topics: apps-and-software, Apps and Software, secret, Tech