Disney Wanted to Buy BuzzFeed, Report Says

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Disney reportedly discussed acquiring Buzzfeed but balked at a $1 billion price tag.

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By Jason Abbruzzese2014-04-28 23:08:56 UTC

Disney considered buying viral media website BuzzFeed but did not want to shell out the $1 billion asking price, according to a report.

Disney would later go with Maker Studios, the YouTube-centric video production company, according to Fortune.

Maker cost Disney $500 million, but could add another $450 million if the video producer hits certain incentive targets, bringing it close to the $1 billion asking price of BuzzFeed.

BuzzFeed declined to comment. Disney did not immediately respond to request for comment.

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Topics: Business, Media