Bud Light – “Cool Twist”
This mildly creepy commercial surely turned some fans off just by being weird. But that wasn’t our major problem with it: the real issue is that we get what the company was saying about the cluttered and confusing state of the web today… but we have no idea what products or services they offer that other companies don’t (such as GoDaddy.com, who released much more informative ads). When your Super Bowl ad doesn’t set you apart, it doesn’t work!
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