J.C. Penney Is Having a Little Too Much Fun at the Super Bowl

What's This?

The department store had an interesting Twitter moment during Sunday's Super Bowl.

Image: Mary Altaffer/Associated Press

By Neha Prakash2014-02-03 00:58:29 UTC

If you wondered which department store could party hardest, your question has finally been answered.

Apparently, J.C. Penney served too much beer at its Super Bowl pre-game party, because the company became a bit incoherent on Twitter Sunday night during the big game.

See also: Super Bowl 2014 Commercials: Watch Them All Here

Hasn't anyone told you not to drink and tweet, JCP?

Some are suggesting that the company is in on the joke, and the reason for the typos are because of mittens, which they alluded to in a previous tweet.

But there's no confirmation yet as to whether the tweet was an awkward slip-up on the brand's part, a simple attempt at humor or an "Oreo moment" in hopes of leveraging the Super Bowl to gain social media attention.

At the time of publishing, the tweets had not been deleted and the company had not responded to a request for comment.

The company previously gained some Twitter attention in November for getting sassy with Kmart over an ad.

Macy's may end up stealing J.C. Penney's viral spotlight, though. In a quick move, the brand replied to another tweet that was worth a few chuckles.

Tweet responsibly, folks.

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Topics: Advertising, brands, Business, Conversations, JC Penney, macys, Marketing, Sports, Super Bowl, Twitter