Heartbreaking Ad Challenges Assumptions About Single Parents

What's This?

By Todd Wasserman2014-02-26 12:39:57 UTC

This 7-minute ad from Thailand is worth your time.

The spot, which promotes Wacoal Thailand, a lingerie manufacturer, tells the story of Jane, who faces societal prejudices for being a single mother. The ad shows how she manages to go to school and still provide a loving household for her daughter, June. Along the way, she meets a sympathetic man who finds her beautiful.

"She is an ordinary woman," he says in a voiceover narration, "not so beautiful nor outstanding. But the smile she has for June makes me think she is the most beautiful woman."

See also: Heart-Tugging Thai Ad Tells Epic Story in 3 Minutes

Stick with it, because there's a twist near the end that shows how Jane has been misunderstood.

Topics: Advertising, Business, World

Video: YouTube, Wacoal Thailand