Esurance's Super Bowl Twitter Contest Got 200,000 Entries in One Minute

What's This?

Actor John Krasinski starred in Esurance's Super Bowl ad on Sunday.

Image: Jason Merrit

By Todd Wasserman2014-02-03 17:06:35 UTC

Esurance, which ran an ad immediately after the Super Bowl ended, received more than 2.1 million tweets using its hashtag #EsuranceSave30, and 200,000 of those tweets came in the first minute.

Viewers tweeted that hashtag in hopes of winning $1.5 million — the 30% discount the company saved by running the ad after the game. (Ads during the Super Bowl fetched somewhere north of $4 million.) In addition, the American auto insurance provider increased its follower count by 90,000 since the commercial aired. As of this writing, the @esurance account had around 120,000 followers.

See also: Super Bowl 2014 Commercials: Watch Them All Here

The brand was also the top trend on Twitter for most of Sunday and was still in the top trending topics on Monday morning. The campaign has received 1 billion impressions, according to Esurance's ad agency Leo Burnett. A fake account has accumulated 215,000 followers in the past 10 hours.

John Krasinski, who stars in the ad, will reveal the winner of the $1.5 million on Jimmy Kimmel Live on Wednesday after the contest's 36-hour period runs out.

Topics: Advertising, Business, esurance, Marketing, Twitter