Pinterest Beefs Up Search Tools for Recipe Pins

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Recipe Pins like this one from Better Homes and Gardens will be easier to spot with Pinterest's most recent update.

Image: Better Homes and Gardens

By Kurt Wagner2014-01-21 20:53:04 UTC

Pinterest has cooked up a new way for users to find relevant recipes on its platform.

Users can now enter individual foods and ingredients into the search bar on Pinterest, which will then surface relevant recipe pins from across the site. Previously, searching for ingredients returned recipes alongside other photos and pins. Starting Tuesday, users can filter so that only recipes are returned when ingredients are searched.

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Aspiring chefs will be able to filter the results by selecting from a handful of cuisine options along the lefthand side of the page, including vegetarian, vegan, gluten free and paleo. Another filter, "indulge me," will surface the recipe pins that aren't concerned with calorie counts.

Pinterest updated its search tool Tuesday in order to surface more relevant recipes when users search by ingredients.

The search was inspired and developed by Jeff Miller, who joined the team when his company Punchfork was acquired by Pinterest last January. The effort is also in line with Pinterest's focus on "rich pins," or pins that contain extra data alongside the image.

Cook time, ingredients and serving information are all included on the Recipe Pins.

Food has long been a popular area for Pinterest. In October, ShareThis found that food was the most-shared category on Pinterest among iPad users. According to data from Repinly, "food and drink" was the most popular topic on Pinterest last February, too.

The refined search feature is rolling out to Pinterest's web users beginning Tuesday, and will be available on mobile "soon," according to the company's blog post.

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Topics: Health & Fitness, pinterest, punchfork, recipe pins, search, Social Media