Kia's Super Bowl Ad Unleashes the Power of 'The Matrix'

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By Neha Prakash2014-01-28 21:45:28 UTC

Are you ready to see how deep the rabbit hole goes?

Laurence Fishburne stars in Kia's latest Super Bowl ad — or you may know him better as Morpheus, from the 1999 film The Matrix.

See also: VW's Super Bowl Ad Is Here and It's Wacky

In the video, released Tuesday on YouTube, Morpheus — playing the most intense valet attendee ever — asks a couple to make a life-changing decision.

"Take the blue key and go back to the luxury you know," Morpheus says, recalling the iconic red/blue pill movie scene. "You take the red key and you'll never look at luxury the same again."

The couple, of course, takes the red key and gets a look at Kia's K900 car. Morpheus then serenades them with an impressive cover of the aria from Puccini's Turandot while the world implodes around them.

The ad's use of The Matrix is a smart move, considering the movie asks its protagonist Neo to reconsider his reality — and Kia is now asking people to literally reconsider the brand's image.

This marks Kia's fifth year advertising during the Super Bowl. The broadcast will air Feb. 2 on Fox.

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Topics: Advertising, Business, cars, Kia, Super Bowl, Superbowl ads, The Matrix, Videos, viral video