'Aww' Is the Only Proper Reaction to This Budweiser Puppy Love Ad

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By Neha Prakash2014-01-29 16:05:29 UTC

Friendship, puppies, Clydesdales and beer — everything that football stands for.

Budweiser takes a serious tug at the heartstrings in this year's Super Bowl ad. The 60-second spot follows the story of an adorable 10-week-old golden retriever and a trainer. When the puppy faces separation from home, the iconic Budweiser Clydesdales comes to the dog's rescue.

If that didn't have the tears welling up in your eyes, the music will: The ad is scored by Passenger's 2013 hit song Let Her Go.

Budweiser has cornered the market on heartwarming Super Bowl ads. Its "Brotherhood" commercial from last year's big game, which crafted the story of a colt and its trainer, was one of the most watched.

The beer company is planning a second Super Bowl ad, titled "Hero's Welcome." The ad, which pays tribute to soldiers returning from Afghanistan, has yet to be released but was teased on YouTube on Tuesday:

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