Tweet a Selfie to See Your Smart Car Doppelganger

What's This?

By Todd Wasserman2013-12-18 15:02:50 UTC

Smart Car USA launched an odd promotion on Twitter: The company will dress up a car to look like you if you tweet a picture of yourself.

The campaign, which began Tuesday and ends Wednesday afternoon, asks fans to tweet a selfie with the hashtag #smartwrapme. The automaker will randomly select winners and then tweet a photo with a car "inspired by their looks."

See also: The Most Memorable Brand Wins and Fails of 2013

Some of the winners so far:

Smart Car is no stranger to Twitter antics. The brand caught attention in June 2012 when it offered a response to a user who complained that bird poop totaled his car. Smart Car responded with an infographic making the case that it would actually take 4.5 million birds to accomplish that feat.

Image: Bill Pugliano/Getty Images

Topics: Business, Marketing, Smart Car, Twitter