Trunk Club Teaches Guys the Art of Fashion

What's This?

By Lauren Drell2013-12-06 00:33:48 UTC

For Chicago-based men's fashion startup Trunk Club, social media is more than just a channel for posting pictures of blazers and shoes that tout the brand's offerings. The company was created for men who want to dress better but hate shopping. After taking a personal style quiz (i.e. Where do you usually shop? What are you missing in your wardrobe?), men are paired with one of 125 stylists who curate a trunk of clothes that's sent to you for free. You can try on the clothes, keep what you want and sent the rest back. Getting a trunk and shipping is free, so you're only charged for the threads you keep.

Trunk Club hits on a pain point for many men — they want to look good, but they just don't know how. So Trunk Club's marketing team leverages social media to discuss new trends, keep guys in the know and offer utility and fashion advice. Whether you're wondering if it's okay to wear white in the winter, how to tame floppy collars or what to wear to a sales meeting, Trunk Club has you covered.

The company uses Instagram to post about fashion trends and stylists closely monitor the comments to see if their clients express interest in a particular product, so they can put it in the customer's trunk. And this week, the brand launched a "how to" video series on Instagram, which offers tutorials for double Windsors and proper layering techniques.

Of course, social media channels aren't completely free of self-promotion, though it's done so artfully, the users appreciate it (and hey, they opted to follow you anyway). By understanding the needs of its audience and their lack of time to devote to keeping up with fashion, Trunk Club has amassed a respectable social following, with 116k+ Facebook fans, 11,400+ Twitter followers and nearly 25,000 Instagram followers. Watch the video above to learn how the startup's marketing team uses social to engage its audience and move inventory.

Image: Trunk Club

Topics: Fashion, Mashable Videos, social marketing, trunk club