Rihanna Goes Goth in Eerie 'What Now' Music Video

What's This?

By Brian Anthony Hernandez2013-11-15 22:56:19 UTC

Bad girl Rihanna is having a good day. At the same time Dick Clark Productions announced she would soon receive the American Music Awards first-ever Icon Award, in part for being the the top-selling digital artist, most-Liked person on Facebook and most-viewed musician on YouTube, she unleashed her a new video for "What Now."

Rihanna channels her dark side with her goth look, tweak-style gyrations and spastic B-roll sequences that add up to give the artsy video a solitary feel.

See also: Rihanna Steals Title for Most YouTube Views From Bieber

Fans are comparing this video to Rihanna's previous efforts, including the spooky elements from "Disturbia," intimate scenes from "Stay" and close-ups from "Diamonds."

YouTube, RihannaVevo

Topics: Entertainment, Music, music videos, rihanna, Video