Hell Freezes Over: Google to Sell Facebook Ads

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By Todd Wasserman2013-10-18 18:31:04 UTC

Google and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.

The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.

See also: Google Stock Hits $1,000 for First Time Ever

"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post.

Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.

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Bonus: The Evolution of the Facebook Profile

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Image: Getty/Lionel Bonaventure

Topics: Advertising, Business, Facebook