Brands Try to Have an Oreo Moment With 'Breaking Bad' Finale

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By Todd Wasserman2013-09-30 20:20:18 UTC

The subject matter may have been dark, but the audience was huge — so some brands couldn't resist trying for real-time marketing tie-ins with the Breaking Bad series finale on Sunday.

Marketers tried their best to find elements in the show to address. For instance, a poisoning plot point in the finale provided an opportunity for some brands in the alternative sweetener category.

See also: 'Breaking Bad' Finale Didn't Quite Break Twitter or Facebook

Spoiler alert: In the final episode, antihero Walter White replaces a character's stevia with the poison ricin, ensuring fatal consequences. Though stevia is an unbranded ingredient, marketers of products using stevia, including Truvia and soft drink Zevia, have addressed the mention in their Twitter feeds:

The mentions come after this cheeky call-out from Clorox, which references Walter White's penchant for tighty whities:

Miller Lite also joined in the fun:

As did J.C. Penney:

Image: AMC

Topics: breaking bad, Business, Marketing, Twitter