Apple Is Now the World's Most Valuable Brand [REPORT]

What's This?

By Stan Schroeder2013-09-30 07:28:15 UTC

In the last couple of years, Apple has been either the first or the second most valuable brand in the world, depending who you believe.

Now, we can chalk one up for the first camp: According to Interbrand's 2013 global brand rankings, Apple has overtaken Coca Cola to become the world's most valuable brand, with its value estimated at a whopping $98.3 billion.

Apple's rise through the rankings has truly been meteoric: In 2011, the company sat at eight place with an estimated $33 billion brand value.

Topics: apple, branding, Business, IBM, Interbrand, Marketing, Microsoft