Mini Turns Car Into Digital Billboard for Your Tweets, Vines

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By Seth Fiegerman2013-08-08 18:42:06 UTC

Anyone walking around London this week may come across a rather unusual sight: A Mini Countryman car broadcasting tweets, Facebook posts and Vine videos from random people.

Mini has teamed up with creative agency KKLD to cover one of its cars with 48,000 LED bands, effectively turning the vehicle into a digital billboard on four wheels. Customers can submit posts from Twitter and Vine using the hashtag #MINIartbeat or from Facebook using Mini's app, which may then appear on the car. If it's featured, Mini will send a clip of the user's post on the car as a souvenir.

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The LED car is part of Mini's Not Normal ad campaign and will continue to drive around London until August 19. Those who don't live in the UK can watch the car in real-time on the company's Facebook page.

The Mini stunt is reminiscent of a Mercedes promotion from last year in which the car company used a mat of LEDs to make a vehicle appear invisible.

Image: MINI

Topics: Advertising, Business, cars