McDonald's Turns Tables Into NFC Racetracks for Kids

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By Christine Erickson2013-08-31 18:57:45 UTC

Fast-food chain McDonald's is giving kids a reason to get excited beyond the ball pit. The restaurant has started rolling out NFC-enabled "Happy Tables" that transform tables into virtual racetracks.

By placing a smartphone with wireless NFC capabilities onto the Happy Tables, kids are able to activate games. The "magic" happens with the help of NFC stickers or "smart tags," which are placed on the underside of the tables.

See also: How McDonald’s Really Makes French Fries [VIDEO]

McDonald's McParty Run app turns the smartphone into a car, and users can select one of the chain's classic mascots to be their driver. There are several different games to choose from, all of which have themes based the restaurant's popular menu.

Watch the game in action in the video, above; then tell us what you think in the comments.

Image: DDBSocialCreativity via YouTube

Topics: Advertising, apps, Apps and Software, Dev & Design, Family & Parenting, McDonalds, Mobile, Newsy, NFC, Tech