Pinterest Gets More Personal With Browser Tracking

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By Vignesh Ramachandran2013-07-27 19:27:38 UTC

Pinterest announced on Friday that it is rolling out a few new features, including personalized pin and board recommendations based on the sites you visit.

In a blog post Friday, the San Francisco-based social bookmarking platform said it does support a "do not track" browser feature, but otherwise will use your cookies, log data and device information to personalize what pins and boards you may see.

"So if you’re planning a party and have gone to lots of party sites recently, we’ll try to suggest boards to make your event a hit," Pinterest software engineer Ke Chen wrote.

In addition to browser tracking, Pinterest may show you pins from users with similar interests, and also use your gender or location to select pins for you.

Set to arrive in "the next few weeks," these changes could spark privacy concerns; but Pinterest has previously said that on Aug. 26, it will update its privacy policy, which details the information that the company collects, as well as how it uses the info.

PinterestBlogJuly26B Pinterest's other upcoming feature is an "edit" button (pictured above) that lets users better customize their home feed.

In an email to users, the company described its new features, and asked users for feedback on how they feel about the new tools.

What do you think about personalized pins? Are you comfortable with being tracked online, or does that creep you out? Share your thoughts in the comments.

Images: Pinterest blog