Snapchat Adds Filters That Unlock Art Based on Your Location

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You can now add labels and art to your Snaps, based on your location.

Image: Mashable composite

By Samantha Murphy Kelly2014-07-15 15:59:31 UTC

Snapchat just added a collection of geo-filters to its popular app, allowing users to add fun labels and drawings based on their location.

For example, if you're snapping a shot at Disneyland, users will be able to swipe right to see art related to the amusement park; or if you're passing through a particular area of New York City, you can add a label to your picture.

See also: Snapchat Users Get Surprise Curated Snaps for World Cup Final

While the feature officially launched on Tuesday, the company has quietly been testing geo-location filters for some time. The first collection of new filters for special locations include neighborhoods in Los Angeles and New York. Users must enable location services for the feature to work, which means Snapchat isn't storing your location data.

The news comes just a few days after Snapchat users received a surprise collection of curated snaps from Brazil, revealing a glimpse at what it was like to be in the country for the World Cup final. Snapchatters in the region could send their photos and videos to "Rio Live," an account that appeared automatically under contacts for all users.

It marked the first major test of Snapchat's new group-sharing feature called Our Story, which pulls posts from many users into one large Snapchat story for 24 hours.

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Topics: apps, Apps and Software, Mobile, snapchat, Social Media, Tech