Clever LG Mobile Ad Mocks Rival Phones for Inferior Battery Life

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By Todd Wasserman2014-07-16 19:09:50 UTC

In an example of hitting a captive audience with just the right pitch, LG is running a mobile campaign in Norway that teases iPhone, Samsung and HTC users about battery life.

The ads from M&C Saatchi in Stockholm run on Norwegian Air's Wi-Fi. When users tap in, they see the following ads from LG, promoting the brand's G3 model:

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The ads, which employ device recognition that's built into the Norwegian Air ad platform, continue a campaign LG started in October that mocks owners of rival phones for their slow processor speeds and hard-to-read screens. The banners run before consumers activate their devices

PC Magazine reported that the G3's battery ran 20 hours in tests and still had more than four hours left, making it the "best in the business." Apple claims the batter on its iPhone 5S lasts about 10 hours. Samsung's Galaxy S5 lasts between six and eight hours, according to BGR .

[h/t Creativity Online ]

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Topics: Advertising, apple, Business, LG, Marketing, phones, samsung

Image: LG