Album Art and Gaming Collide With Nightmare and The Cat's '2048' Stunt

What's This?

Scott Henson, Django Stewart, Claire Acey, Samuel Stewart and Spike Phillips of Nightmare and the Cat pose for portraits at The Tabernacle on May 23 in Atlanta.

Image: Dan Harr/Invision/AP/Associated Press

By Brian Anthony Hernandez2014-07-14 23:13:57 UTC

The Flappy Bird game clones have come and gone (remember the Orange Is the New Black rendition?), and now it's time for a new addictive game to undergo the cloning process.

Enter 2048, the viral puzzle game in which users move tiles to form the number 2048. Rock band Nightmare and the Cat released a feline version of 2048 called NATC2048 .

NATC2048 ends with a prize. Upon completion, the band's cover art for their album Simple appears. Nightmare and the Cat's unconventional release method comes at a time when musicians are exploring new ways to promote and distribute their material, as they battle for attention in a crowded music industry that is driven by social media, streaming, downloads and YouTube.

2048-and-natc2048

A side-by-side comparison of 2048 (left) and NATC2048 (right).

Like 2048 , the premise is simple, as the rules explain: "Use your arrow keys to move the tiles. When two tiles with the same design touch, they merge into one!"

But if that's hard to understand, let Nightmare and the Cat singer Django Stewart explain:

The game and album cover, below, incorporate designs from artist Gary Baseman:

Simple