What's This?
2014-06-10 20:18:09 UTC
Dove is hoping its newest ad will spotlight the unsung heroes of the family — fathers.
Released just in time for Father's Day, the one-minute spot features 27 priceless and fleeting moments of fatherhood, from the father-daughter dance at a wedding to fixing car troubles to piggy back rides.
While the sweet ad will likely leave you misty-eyed, it also highlights what Dove believes is the unfair portrayal of fathers in the media. In a recent survey conducted with 1,000 fathers, Dove Men+Care asked what qualities best described TV dads (think Ward Cleaver or Phil Dunphy). The most popular answers included "disconnected," "bumbling" and "incompetent."
"Three-quarters of dads say they are responsible for their child's emotional well-being, while only 20% of dads see this role reflected in media," Dove said in press release. "It's time to acknowledge the caring moments of fatherhood that often go overlooked."
At the least, #realdadmoments will remind you that, no matter what age, sometimes it's nice to just call out for dad.
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Topics: Advertising, Business, Dads, Dove, Father's Day, Videos, viral video
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