Demi Lovato's 'Really Don't Care' Video Will Debut on TV, not YouTube

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Demi Lovato performs at the Los Angeles Pride Parade on June 8 in West Hollywood, California.

Image: Axelle/Bauer-Griffin/FilmMagic

By Brian Anthony Hernandez2014-06-24 14:58:30 UTC

You don't see this very often anymore. "Neon Lights" singer Demi Lovato will premiere the music video for dance-pop song "Really Don't Care" on television on Thursday instead of debuting it on YouTube, Vevo or another online route as most artists do nowadays.

Mashable got an exclusive sneak peek of the video, along with Lovato's explanation of its LGBT-infused theme, in the teaser (below). Check it out before the full video debuts simultaneously on MTV, MTV Hits and Logo TV at 7:56 p.m. ET on June 26.

The 21-year-old vocalist filmed the video, directed by Ryan Pallotta, in Los Angeles on June 8 during the city's annual Pride Parade at which Lovato was the grand marshal.

"The energy was electric and radiates in this video" Lovato said. "For me, 'Really Don't Care' is an anthem that represents being comfortable in your own skin and not caring what others think. Pride defines that."

The premiere of "Really Don't Care" on Thursday will lead into Logo TV's inaugural Trailblazers one-hour TV special (9 p.m. ET), which will honor leaders in the LGBT community, including the cast of Netflix's Orange Is the New Black ," NBA player Jason Collins and DOMA over-turners Edie Windsor and Roberta Kaplan.

"Really Don't Care" is the fourth single from her fourth studio album Demi, which she promoted heavily last year with several interactive Twitter campaigns. In 2013, she challenged fans to unlock the video for "Heart Attack," the first single from the album, by tweeting words from the single along with #UnlockHeartAttack. Last year, she also asked fans to tweet the names of songs on her then-upcoming album in hashtag form. If people tweeted each song title enough, she would let them hear that song for the first time. This resulted in more than one dozen worldwide trending topics.

Previously, Lovato released a lyric video for "Really Don't Care" (below) featuring Brazilian fans lip-syncing as the song's lyrics splashed across the video.

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