Clever Domino's Applies Physics Principles to Pizza Delivery

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By Todd Wasserman2014-06-09 17:53:02 UTC

Thanks to a new innovation from Domino's it's a great time to be a pizza consumer, but not so great to be a pizza deliverer.

As this video shows, the fast food chain is applying physics principles to pizza delivery to ensure your pie doesn't arrive resembling a regurgitated hunk of lasagna. In particular, this nifty design "uses two 'hemispheres' fixed on X and Y axes, with pendulums of lead to compensate for the movement of the bike," as Creativity Online explains. For the layman, it sort of resembles a gyroscope.

While this is great news for consumers in Brazil where the "Steady Pizza" contraption is available, spare a moment to pity the drivers who have to strap it to the backs of their motorbikes. The Steady Pizza looks to be about the size of a mini fridge or an old-school CRT TV set. All the more reason to tip your driver extravagantly.

A look at the guts behind Domino's Steady Pizza. Weights are used to steady the device, and the pizza.

Topics: Business, Marketing

Video: YouTube, Domino's