New York Sports Club Ad Trolls Kim and Kanye Wedding

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Kim Kardashian, left, and Kanye West attend The Metropolitan Museum of Art's Costume Institute benefit gala celebrating "Charles James: Beyond Fashion" on Monday, May 5, 2014, in New York.

Image: Evan Agostini/Invision/Associated Press

By Seth Fiegerman2014-05-27 14:52:44 UTC

New York institutions are having a field day with the Kimye wedding.

The New York Sports Club has decided to turn the celebrity wedding into a marketing gimmick. In a print ad, spotted by Wall Street Journal tech reporter Katie Rosman, the New York City gym chain urges Kanye West to "stay in shape" — after all, Kim Kardashian filed for divorce from her previous husband, Kris Humphries, after 72 days.

See also: Seth Rogen and James Franco Spoof Kimye's 'Vogue' Cover

West and Kardashian got married in Florence, Italy, this weekend. The next day, The New York Post ran a short, snarky story about the wedding, which quickly went viral.

This isn't the first time the New York Sports Club has run an ad riffing on current events. Last year, the gym directed one at North Korean leader Kim Jong-Un, which said, in part: "with a great bod, you don't need a big missile."

The New York Sports Club did not immediately respond to our request for comment.

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Topics: Advertising, Business, kanye west, kim kardashian, Marketing