Wednesday, 28 May 2014

Google Made the Slightest Change to Its Logo and Users Still Noticed


What's This?


Google-logo

Image: Jens Meyer/Associated Press



You know you're an influential company when even the slightest change to your logo causes people to take notice.


Google updated its logo with an almost imperceivable tweak over the weekend, which was noticed by users on Reddit and quickly picked up by multiple publications.



Just how slight is the change? Here's a GIF of the logo, before and after:


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The search giant acknowledged the change in an emailed statement to Mashable. "Great to see people notice and appreciate even single-pixel changes — we tweaked the logo a little while ago to make sure it looks its sharpest regardless of your screen resolution."


This isn't the first time Google has made a slight tweak to its logo. Here's a quick look back at how the logo has evolved — barely — over time:


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If something isn't broken, don't fix it. Or at least don't fix it too much.


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Topics: Advertising, Business




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