Ed Sheeran Debuts 'Sing' Music Video Exclusively on Facebook

What's This?

A naughty Ed Sheeran puppet goes wild during a night out on the town in Sheeran's Sing music video.

Image: Facebook/Ed Sheeran

By Brian Anthony Hernandez2014-05-23 00:02:18 UTC

Ed Sheeran premiered his music video for "Sing" exclusively on Facebook on Thursday, bypassing the industry's traditional approach of debuting videos on YouTube and Vevo.

The British musician's video for the uptempo guitar jam features Pharrell and a puppet version of Sheeran. The clip focuses on the red-headed, intoxicated puppet, who goes wild with a harem in a stretch limo and group of businessmen at a karaoke bar.

See also: Twitter Fury as Jay Z Picks John Mayer For L.A. 'Made in America' Gig

The social network has previously debuted music videos and song clips from such artists as Jay Z ("Holy Grail"), Bruno Mars ("Gorilla") and Mariah Carey ("The Art of Letting Go").

Facebook secured 24 hours of exclusivity for the "Sing" music video, and it will eventually appear on YouTube and Vevo on Friday.

“Sing” is the first single from Sheeran's sophomore album, X. which arrives June 23.

BONUS: 20 Songs Turning 20 in 2014

Have something to add to this story? Share it in the comments.

Topics: Ed Sheeran, Entertainment, Facebook, Music, music videos, pharrell