Anti Texting and Driving PSA Makes Point Without the Crash

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By Todd Wasserman2014-04-15 17:19:51 UTC

A lighthearted texting conversation comes to a grim end in Honda's PSA for Distracted Driving Month.

The ad dispenses with the typical scare tactics associated with such advertising but delivers an equally sobering message via sound effects. Honda is also launching "#thumbsup," a Twitter hashtag campaign, to get the message out to the target millennial audience.

See also: Texting and Driving: A Crash Course [INFOGRAPHIC]

Honda launched the campaign, which also includes two Spanish-language ads, to support the National Safety Council's designation of April as Distracted Driving Awareness Month.

The National Highway Traffic and Safety Administration's Distracted Driving Awareness Month effort, which features a carload of teens perishing in a texting-and-driving accident, is now up to 1.7 million views on YouTube.

Topics: Advertising, Business, nhtsa, PSA, texting

Image: Damian Dovarganes/Associated Press