Spider-Man Has a Spider-Baby, Thanks to Evian

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By Todd Wasserman2014-03-25 15:30:41 UTC

Sony has caught Evian in its web of marketing endorsement deals for the upcoming Amazing Spider-Man 2.

The video above is a teaser for The Amazing Baby & Me 2, an ad that will draft Spider-Man into Evian's "Baby & Me" campaign, which featured adults seeing their younger doppelgangers in store windows and mirrors. The video was the No. 3 most-shared ad of 2013, according to Unruly.

See also: The Many Looks of Spiderman Over the Past 50 Years [INFOGRAPHIC]

According to Marketing , the brand introduced the concept on Snapchat last weekend.

The Amazing Spider-Man 2, the second in a reboot of the franchise starring Andrew Garfield, is expected to hit U.S. theaters on June 26.

Topics: Advertising, Business, Evian, Film, Marketing, The Amazing Spider-Man 2