New Sprint Ad Stars Andrew Dice Clay as a Talking Hamster

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By Todd Wasserman2014-03-24 14:43:16 UTC

Andrew Dice Clay, fresh off his surprising dramatic turn in Woody Allen's Blue Jasmine, is sinking his teeth into a new role: talking hamster.

The odd, Wes Anderson-esque campaign promotes Sprint's "Framily" plan, which lets you add non-family members to a family plan. To illustrate the idea, the "framily" here includes a boy with a Southern accent, a French-speaking girl (who is surrounded by animated bluebirds) and Clay's Noo Yawk-accented hamster. Saturday Night Live's Kyle Mooney is also on board as Chuck, the hipster son. Figliulo and Partners created the campaign.

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In addition to promoting the plan, the campaign "positions Sprint as a cultural leader that recognizes the changing social dynamics of American families today," a rep from the agency explained.

An introductory ad also shows the girl singing a lovely rendition of Mötley Crüe's "Home Sweet Home" en français.

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Topics: Advertising, Business, Marketing, sprint

Image: Jason LaVeris/Getty